Top 3 Easy Ways to Attract New Clients for Your Medical Spa

Your success as a Medical Spa owner will ultimately depend on consistently drawing in new clients. No matter how skilled you and your team are at your craft, it is useless without the customers.

Here we go over how you can easily attract new clients to your Medical Spa.

Use Social Media Correctly

You might think your Medical Spa does not need to be on social media. However this is where you can attract and engage with potential clients and make your first impression. If done well you will see the results, if done poorly and you miss the opportunity.

To use your social media correctly, begin by understanding your audience and their needs. If you’re not sure where to get started we can help. Check out our blogs on targeting your market.

Once you know your target market you can start producing content that appeals to them. This material needs to be interesting, relevant, and shareable. Additionally, it needs to be consistent with your medical spa’s entire branding.

Remember your potential prospects are screening you to see if you care about their general wellbeing and health. Your social media posts should demonstrate this by offering insightful information on subjects like wellness, skin care, and anti-aging. When done well, your material will establish trust among existing new clients alike.

Video Marketing

All sectors of the economy increasingly embrace video marketing, and healthcare is no exception. What makes video marketing a unique opportunity for you to attract new clients is because it allows you to authentically connect with patients to guide them on how to lead better lives. Providing this education on your platform via video gives your potential prospects enough value to stay on your page and hear about more of what you have to say.

Here are some ideas for you to use video marketing:

•  Faculty spotlight: You can introduce yourself and showcase your talented staff before your clients even walk through the door. This is important because before making an appointment, many patients are doing their homework on their providers. Using a faculty “spotlight” video on your social media pages is a great way to introduce yourself as a trustworthy physician.
•  Explanations: Using video, an operation can be explained in detail and any hesitation a potential client may feel can be alleviated. Patients will also be more knowledgeable and more likely to ask questions.
•  Client testimonials: Your potential clients will want to hear about success stories from your Medical Spa. This will not only increase trust but will also appeal to their desire to reach their ideal self image through your services.

Promote User Generated Content

User-generated content consists of posts regarding your brand or business that are made by people not affiliated with your company or industry. This  displays actual customers experiencing and enjoying your services, enhancing your trustworthiness.

If a user tags your Medical Spa in a personal Instagram post about how fantastic they feel or look as a result of a specific operation or treatment, use this for the content on your page as well. Even if the photograph isn’t of the highest quality or entirely consistent with your brand, you can make a highlight segment on your profile named “Client Spotlights” or another clever title. 

When your potential clients engage with user generated content it shows them how others dealt with similar problems and how they overcome them. Sharing personal experiences with one another might uncover insightful realizations. Additionally, it enables your clients to find solace in the issues they experience and see your business as a place they should go to.

Recap

Attracting new clients for your Medical Spa is essential for your business and optimizing your online presence plays a key role in your success. Does all of this sound great to you but you’re still not sure about the implementation?

Our team of experts are ready to make your digital marketing experience a breeze. Contact us today to find out more.