Overview

In celebration of beYogi’s 5 year anniversary in 2020, we hosted a year long contest with the grand prize winner receiving a $5,000 cash check from beYogi/AJG to help them kickstart their yoga business. Along with the cash prize, we partnered with 12 companies all offering a range of prizes from a $500 gift card to multiple free business courses.

There were 2 selection periods where beYogi randomly selected 10 finalists to submit a minute long video to their Instagram. All finalists were required to tag beYogi & explain why they should win the grand prize. We selected 10 in June/August & again in December/early January.

We would reposted each video to our instagram and asked the finalists to share the post to increase followers, likes, comments etc.

Without the help in marketing and promotion from partners and word of mouth marketing, this giveaway would not have been as successful with just the power and reach of the beYogi audience.

Highlights

• Type of campaign: Organic Campaign + Joint Venture With Partners Not all projects have to be backed by ad spend. There is a way to generate interest by using joint ventures and word of mouth marketing.
• 12 partners participated Partners were required to offer prize & opportunities to reach their audience via social posts and emails in exchange for the lead list and general brand awareness through our marketing efforts.
• Total Leads: 4,749
• 5K Giveaway Pageviews: over 10,200 Jan 2020-Feb 2021
• Average Time spent on page: 2 minutes
• Spend to Promote: <$200 A few boosted social posts in early 2020
• Social Engagement With each video submission reposted to beYogi’s account, there was a recognizable increase in followers, comments, engagement, and likes.
  Here are some examples: Contestant 1
  • 43 likes/18 comments/26 shares to story or DM
  • 20 profile visits
  • 1280 Reach (25% not following beYogi)
  • 3 website clicks
  Contestant 2
  • 58 likes/ 56 comments/ 10 shares
  • 7 profile visits
  • 632 Reach (48% not following beYogi)
  Contestant 3
  • 110 likes/ 70 comments/ 70 shares to story or DM
  • 50 profile visits
  • 926 reach (25% not following beYogi)

Post Webinar PR:

Once the giveaway had closed we chose the winner through multiple rounds of deliberation within the team.

To squeeze as much juice out of the campaign as possible we launched a few post giveaway projects. Dedicated email blast about the winner, an insider interview with the winner, and a social post announcing the winner/last promotion about “our awesome sponsors.”