The world of marketing has always been dynamic.
Over the last century, marketing has evolved from the golden age of radio to all-caps advertisements in newspapers to social media and digital marketing where Facebook, SEO, and content are all kings. So much has changed, that now, without digital marketing strategies, most companies—no matter their size, niche, or industry—can’t reach their target audiences without the help of digital marketing experts…
Today’s marketing tactics and strategies can be overwhelming. We’re here to help clear them up.
As a multifaceted company, Wellness Pro Media Solutions has always anticipated and recognized important changes. Because of this, we’re consistently evolving our own marketing strategies. This ensures our clients aren’t just avoiding playing catch-up, but are operating at the head of the pack—setting trends, creating cutting-edge campaigns and reaching their audiences in the most targeted ways possible.
Marketing Forecast: The Changes Disrupting Digital Marketing as We Know It
Over the last year, small but substantial changes have been inking their way into the world of tech, marketing, and digital advertising. Most specifically, the last 8-10 months have shown us that cookie changes, tech companies, data-sharing policies, and email tactics led by big tech signal enormous changes coming to the way we—as marketers—reach our audiences.
A few of the most notable changes include:
- Google’s Cookie Changes
- Safari’s Efforts to Block Third-Party Cookies
- Apple’s Stop Sharing Data Option
- Apple’s Announcement to End Email Data Sharing
These are just a few of the digital changes that will undoubtedly impact the way digital marketing is organized and strategized. In other words, we’re just entering this new evolution.
The Digital Marketing Evolution—What You Can Expect
What do all of these changes mean? How do some of these changes—as evidenced by large companies—dramatically impact digital marketing as we currently know it?
We think a few different things will happen as a result of these changes, but these are the main three we believe are crucial for companies to know about:
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Targeting Email Marketing to Highly Engaged Audiences Only
Because of the recent changes, we imagine there will be a lack of visibility into general metrics. As such, cost-per-thousand (CPM)-based email efforts will be less effective than ever and list aggregation will no longer be a viable technique.
What does this mean? It’s likely that email service providers will further reward those with better engagement metrics with better inbox placement—and therefore better overall results. This ultimately lends itself to fewer total sends, resulting in better engagement.
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Value is the Name of the Game
Adding value has to become the primary focus. Marketers will need to add even more value to each and every stage of the funnel in order to gain information or entry. This will mean further use of eBooks, eCourses, cornerstone content, and beyond.
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Keywords Will Rule Strategies
Paid or organic, keyword-based efforts are essential to marketing tactics. All targeted efforts will be based on top keywords and be even more important than they are today. This means keywords should be brand-based, competitor-based, and buying-cycle-based to be effective.
How Wellness Pro Media Solutions Adapts to Ever-Changing Marketing Evolution
As a company with a strong focus on digital marketing, these evolutions never come as a surprise—we’re dedicated to not only adjusting and adapting to changes on the forecast, but also being prepared before they happen to ensure our clients are ahead of the curve.
How do we anticipate pivoting in this new digital marketing world?
We have several strategies up our sleeve.
We have adjusted the way we market via email. Now, our email marketing campaigns determine which receivers are considered “highly engaged” and we target campaigns toward these leads. This will likely be a total of about 29,000-33,000 leads (naturally, this number will fluctuate based on those entering and leaving our “highly engaged” category).
We attempt to reach leads who are engaged, integrated, and open to new solutions. This highly targeted approach leads to more refined results.
We now offer these key services:
- Keyword research
- By channel audits
- PPC management
- Social management (both paid and organic)
- Content creation
- And so much more!
Are you ready to take your digital marketing strategy to the next level? Are you due for an upgrade in the way you market your company to your target audience? If you’d like help keeping up with the latest marketing trends and you’re ready to work with digital marketing experts who can help evolve your strategy to new levels, Wellness Pro Media Solutions is here for you.
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