How to Email Advertise to Older Audiences

How to Email Advertise to Older Audiences

Email is an excellent medium to advertise to senior citizens, although there are many specifics included in formatting them.

Ensuring Readability

Readability is very important to the Baby Boomer generation. For the message to get across, the consumer needs to be able to read it. It may seem simple, but readability isn’t just font size. It includes font type, wording, and length of writing. Sans serif fonts typically read best on digital platforms, whereas serif fonts like Times New Roman tend to read better on paper. Wording is also important, concerning grammar and professionalism. The length of the email shouldn’t be too long or too short. It should explain the message clearly and concisely.

Establishing Credibility

Trustworthiness is a very important aspect of email advertising. Making sure an email doesn’t appear to be spam or scam mail is essential to making the consumer feel digitally and financially secure. Utilizing professional language, providing clear, trustworthy sources (such as addresses to your physical facilities, return email addresses, and trustworthy links) can make the consumer feel much safer.

Adding Images

Email ads with pictures also tend to perform better than those that don’t contain visuals. According to CXL, “…Vero’s analysis of over 5000 email campaigns, campaigns with images had a 42% higher click-through rate than campaigns without images”.

Are you curious about taking the next step to launching your email marketing campaign? Speak to one of our email experts today.

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