3 Content Ideas for Video Marketing Your Beauty Brand

It’s no surprise that one of the biggest industries and a significant social media player is the beauty industry. According to Cisco, video material will account for 82% of all web traffic by 2022, therefore the use of video marketing on social media has grown significantly in recent years. Beauty businesses have to include video content in their marketing plans if they want to remain competitive.

Hit a wall in content ideas? Here are three easy ways you can use video marketing to your advantage for your beauty brand.

Share Simple Video Tutorials

Sharing simple video tutorials that showcase how to use your product is engaging to viewers and provides value to those who follow you. How-to videos on facial contouring, skin care routine, and eyeliner using your products will show a deeper look at your products and the qualities that make it stand out from the competitors.

A clear before and after is typically included in how-to videos to assist in directing the customer through the process of applying your product. You want potential buyers to understand that your product will help them achieve their goals. It’s a major factor in how effective video tutorials are at increasing conversion rates.

One strategy you can use for video ideas is to target different type of audiences. For example, “dry skin care routine” or “cat eyes for hooded eyelids” can be used to target different customers.

Feature a Product “Spotlight”

Product spotlight videos highlight a specific product and go into detail about its use and benefits. These product videos highlight a product that has become a favorite for your current customers or is an underrated product that needs more promotion. Product spotlights can be quite versatile and are useful for raising awareness.

A good example would be Fabletics promotional videos for athleisure attire. Typically, these videos take you through each piece of clothing in the lineup while emphasizing useful details like secret pockets, hip designs, or durability. The audience can learn as much as they can about the product from these longer-form product spotlights before making a purchase.

Another approach is making short and simple product spotlight videos that are unusually found on social media. Keep it minimal and let your features do the talking!

Create a Cause-Related Video

Don’t be afraid to highlight your commitment to having a meaningful impact on the world in a promotional video. Speak out not only because it’s the ethical thing to do but also because it’s becoming a standard business practice.

Consumers are more likely to be loyal and engage with a brand they feel aligns with their beliefs. Using a cause-related video to reflect honesty and transparency about the values of the company communicates that your company cares strongly about how its operations affect the society and is not simply in it for the money.

According to Marketing Tech, “[Consumers] are making meaningful choices based on three main things: sustainability, suitability and inclusion.” As a result, conscious customers are demanding more and more cause-related brand content.

Recap

Consumers of beauty brands love to see simple tutorials, product “spotlights”, and cause related video content from your beauty brand. So now is the time to get started When creating video content for your beauty brand, quality and relevance is key. Still confused on how to create video content for your brand?

We got you! Reach out to us and let’s talk about how we can make your social media marketing experience a breeze.